Join Our Team

Build Predictable Sales Pipeline

We're a US-based B2B demand generation agency for growth focused solution providers.

What We Do Best

Account-Based Demand Generation

Phase 1:
Plan & Build

Our expert team will ensure your budget is allocated efficiently, maximizing your campaign's return on investment.

 
 
 
 
 
 
 
 
 
 

We design data-informed strategies to identify your ideal target accounts and build a high-value prospect list.

 
 
 
 
 
 
 

We create compelling, on-brand messaging and develop sales assets that resonate with your target audience.

 
 
 
 
 
 
 
 
 
 

We manage the technical setup and seamless integration of your campaigns with your existing systems.

 
 
 
 
 
 
 
 
Phase 2:
Launch & Optimize

We conduct strategic cold outreach via phone and email, maximizing touchpoints within your high-value target accounts.

 
 
 
 
 
 
 
 
 
 
 

We ensure your demand generation budget isn't wasted by carefully qualifying each target account for fit and potential.







Through top-down or bottom-up approaches, we engage key decision-makers and evaluators to establish solution fit and timeline.

 
 
 
 
 
 
 
 

In-market accounts are immediately handed off to your sales team, while solution-qualified accounts are nurtured until they're ready to evaluate.

 
 
 
 
 
 
 
 
Phase 3:
Operationalize & Scale

We help streamline your sales development process for operational efficiency and scalability.

 
 
 
 
 
 
 
 
 
 
 

We assist in team development and provide the necessary training and support for optimal performance.

 
 
 
 
 
 
 
 
 
 
 
 

Our account-based advertising strategies help you reach your target audience effectively, maximizing campaign results.

 
 
 
 
 
 
 
 
 
 
 

We craft and distribute valuable content designed to attract, engage, and convert your target audience.

 
 
 
 
 
 
 
 
 
 

Are we a fit?

You sell to other businesses (B2B)

Your product or service is sold as a SOLUTION — through direct sales or channel partners

Your lifetime customer value (profit) is greater than $50k

You're an established business with more than $5M in annual revenues

You have at least 1 sales rep that is responsible for winning new business AND is an experienced closer

Your company is serious about growth and consistently brings new solutions to the marketplace

Why choose us?

There are a lot of demand gen "experts" out there. Here's why companies serious about their growth choose us.

Account-Based

Maximize ROI by targeting high-potential accounts with our aligned sales and marketing, personalized messaging, and scalable outcomes. Efficient resource use with us means more qualified accounts and increased deal values.

Scalable

"Our scalable pricing ensures you pay only for what you need. Proven strategies get more resources for faster results, while we adjust to your needs by enhancing winners and reducing losers, offering unparalleled flexibility and cost-efficiency.

Integrated

We don't just align with your tech stack; we embed ourselves in your sales process, identifying gaps and deploying strategies for consistent success. Our deep integration ensures bespoke, effective tactics for a seamless, efficient sales journey, leading to predictable outcomes.

Secure

Protect your proprietary data with our unique approach: individual sales tech instances per client, ensuring data integrity and security. Plus, enjoy exclusivity with our DemandConstructor plan. Your data is safe and exclusively yours.

Resource-Based

Transparent Pricing

Don't question the value you receive from your agency. Positive client ROI is always our priority and is our first consideration when recommending a new strategy.

EmailConstructor™
Done-for-you cold email lead generation for your entire sales team or channel partner network!

$2k - $4k

budget/month
What you get:
Dedicated Email Hosting & IP Address
Unlimited Domains & Mailboxes
Automated Mailbox Warming & Deliverability Management
Unlimited Research & List Building Requests
Unlimited Campaign Build-out Requests
Tripple Verified Leads to Maximize Deliverability
Quarterly Campaign Planning & Strategy Session with DemandConstructors Consultant
plus
Response Management & Advanced Lead Routing [Optional] 
plus
Lead Nurturing Campaigns [Optional] 
MarketConstructor™
Rapidly map out your solution addressable market and connect with key buyers (at scale).

$4k - $12k

budget/month
Get everything in EmailConstructor plus:
Multi-channel outreach cadences with phone and email steps (yes, we do all the cold calling)
Dedicated local phone numbers for every U.S. state
Access to PREMIUM data sources for verified mobiles and direct dials
We'll handle long-term follow-ups for accounts not yet "in-market"
Monthly Campaign Planning & Strategy Session with DemandConstructors Consultant
Native Hubspot & Salesforce Integration (custom CRM integrations available)
plus
PipelineConstructor™ Add-on: We provide a dedicated Sales Development Rep to run discovery calls and schedule follow-up meetings for your closers 
DemandConstructor™
Full-service demand generation program tailored to the specific needs of your organization.

$12k - $30k

budget/month + ad spend
Get everything in MarketConstructor plus:
EXCLUSIVETY - We're your growth partner, which means we don't work with your competitors. Period.
Bi-Weekly Campaign Planning & Strategy Session with a DemandConstructors Consultant
Supercharge demand gen with account-based advertising
Capture existing demand with paid search
Execute outbound campaigns based on account engagement signals
Automate content development and distribution
Advanced analytics and campaign insights

EmailConstructor™

Done-for-you cold email lead generation for your entire sales team or channel partner network!

$2k - $4k

budget/month
What you get:
Dedicated Email Hosting & IP Address
Unlimited Domains & Mailboxes
Automated Mailbox Warming & Deliverability Management
Unlimited Research & List Building Requests
Unlimited Campaign Build-out Requests
Tripple Verified Leads to Maximize Deliverability
Quarterly Campaign Planning & Strategy Session with DemandConstructors Consultant
plus
Response Management & Advanced Lead Routing [Optional] 
plus
Lead Nurturing Campaigns [Optional] 

MarketConstructor™

Rapidly map out your solution addressable market and connect with key buyers (at scale).

$4k - $12k

budget/month
Get everything in EmailConstructor plus:
Multi-channel outreach cadences with phone and email steps (yes, we do all the cold calling)
Dedicated local phone numbers for every U.S. state
Access to PREMIUM data sources for verified mobiles and direct dials
We'll handle long-term follow-ups for accounts not yet "in-market"
Monthly Campaign Planning & Strategy Session with DemandConstructors Consultant
Native Hubspot & Salesforce Integration (custom CRM integrations available)
plus
PipelineConstructor™ Add-on: We provide a dedicated Sales Development Rep to run discovery calls and schedule follow-up meetings for your closers 

DemandConstructor™

Full-service demand generation program tailored to the specific needs of your organization.

$12k - $30k

budget/month + ad spend
Get everything in MarketConstructor plus:
EXCLUSIVETY - We're your growth partner, which means we don't work with your competitors. Period.
Bi-Weekly Campaign Planning & Strategy Session with a DemandConstructors Consultant
Supercharge demand gen with account-based advertising
Capture existing demand with paid search
Execute outbound campaigns based on account engagement signals
Automate content development and distribution
Advanced analytics and campaign insights

Factory Automation Company Generates $14M Sales Pipeline in First 12 Months With MarketConstructor


Optamate™ is a value-added distributor of industrial automation equipment. In 2023, their primary focus was on developing a strong sales pipeline for their automated palletizing solutions. Their MarketConstructor team comprised two Telemarketing Specialists and one Sales Development Representative. Due to their success in 2023, they are planning to expand their team this year!

52,907

Dials Made

5,474

Sales Conversations

32

Opportunities Generated

$461,425

Average Deal Size

Meet Our Founders

(and their families)

Josh Petry

Partner & CEO

Josh brings a wealth of knowledge and experience to the table, with over 10 years of experience selling and marketing high-value manufacturing technology.

This decade-long journey gave him the opportunity to learn the intricacies of PPC advertising and the impact of an effective outbound sales strategy.

As an agency executive, Josh's strategic leadership has steered high-performing teams, successfully serving hundreds of diverse clients across the manufacturing, construction, and software industries.

His entrepreneurial spirit is evident in his co-founding of several value-added distributors, including MachineToolProducts.com, P3 Additive, and Optamate™. Each venture has further deepened his understanding of the market and honed his ability to create and deliver value for his clients.

Beyond his professional accomplishments, Josh is a dedicated family man. He is a proud father of three beautiful daughters, Avery, Addy, and Anna, and a devoted husband to his wife, of eight years, Samantha. As a family, they enjoy spending time on their farm, appreciating nature, and tending to their goats and chickens.

Cameron Mason

Partner & COO

Cameron is an experienced operator — having built and grown startups for nearly a decade. He's had the opportunity to help various companies evolve from mere concepts into successful and profitable ventures. 

He enjoys threading the needle between marketing, operations, and product — to create delightful experiences and systems for geared for scale.

As a growth leader, Cameron has assembled teams and designed products across B2B technology, healthcare, consumer packaged goods, financial services, and more.

Cameron was on the founding team of Remodel Health, built growth teams at multiple Y Combinator-backed startups, and has served as Fractional COO/CMO for many high-growth startups.

Beyond work, Cameron loves spending time with his wife, Laura of seven years and their two kids, Mak and Mae. You can also find Cameron obsessing over his yard, working out, or out on the golf course.

FAQ

Is data included and how much does it cost?

Absolutely, data is included! As our client, you get the awesome benefit of leveraging premium data sources (like ZoomInfo) without paying hefty platform fees. We like to be smart about data usage and kick things off with lower cost data sources and only use premium sources when the strategy calls for it (i.e. we need verified mobiles and direct dials for a cold calling campaign). Just to give an idea, standard data pricing starts at $0.20/credit, and $0.40/credit for premium data. These credit prices are clearly outlined in your service agreement. Plus, if you're looking to buy in bulk, we've got some sweet discounts lined up for you.

 
 
Are we required to sign a long-term agreement?

Yes, but we usually start a new client engagement with a 3-6 month pilot campaign to prove our worth. After delivering conclusive results, we transition into a recurring 6 or 12-month service agreement, with a month-to-month retainer.

 
 
 
Do you use AI for copywriting?

Yes, we do use AI for copywriting but only when it’s advantageous. AI can be a great tool for generating ideas, enhancing productivity, and handling repetitive tasks. However, it's the human touch that ensures the messaging resonates with your target audience, and that's something we never compromise on.





Why do you have a single page website?

Our single page website might seem a bit unusual, but it effectively serves its purpose and allows us to invest more time into client campaigns. We believe in practicing what we preach, so our focus is primarily on outbound activities to fuel our growth. While we do have plans to increase our content marketing efforts in the future, our business is currently at a stage where a single page website meets our needs.

 
 

Speak With Our Founders

Don't know Josh or Cameron?

info@demandconstructors.com

Join our team

"Work Hard. Work Remote. Get Paid."

If you're a hardworking and self-motivated individual with sales or marketing chops, we'd love to talk.

Here are a few of the roles we hire for. Part-time and full-time positions available.

Sales Administrator

Telemarketing Specialist

Sales Development Rep

Direct Response Copywriter

Demand Generation Consultant

Web/Graphic Designer

Google Ads Specialist

LinkedIn Ads Specialist

Data/Analytics Manager

SEO/SEM Specialist

Social Media Manager

Email Marketing Specialist

Ready for a new challenge?